City considering familiar retail recruiting partner
by Nick Rappley | Patterson Irrigator
Nov 21, 2013 | 1770 views | 0 0 comments | 40 40 recommendations | email to a friend | print
The Patterson City Council is entertaining the thought of partnering with Fort Worth, Texas-based Buxton, a retail recruiting and retention firm, after they received a presentation at a special city council meeting Tuesday, Nov. 12. While council members received the report positively, they asked that the item, which was not budgeted for the 2013-14 fiscal year, be brought back in early January for consideration during a mid-year review.

Lisa McKay, a vice-president at the company, laid out the $50,000 proposal to provide a strategic partnership to help attract retailers and businesses while helping to solidify existing small businesses in the city.

Over the last eight years Buxton has helped over 650 public entities attract some 35 million square feet of retail space, McKay said.

“This is a real opportunity to increase revenue, sales tax and quality of life,” she told the council, as she laid out a plan to create a profile of the average customer in Patterson with multifaceted computer analytics and demographics.

Buxton created a one time study in 2008 for Patterson that is widely regarded to have attracted retail businesses over the last five years, according to City Manager Rod Butler.

According to her report, McKay indicated that Buxton supplies custom marketing supplies and strategies that targets unique site requirements for specific retailers, developers and real estate brokers. Buxton already has relationships with more than 2,000 retail, restaurant and healthcare clients, McKay said.

They also have developed an online application known as SCOUT which allows users from the city to recruit and match businesses which best suit Patterson’s demographic, she said.

The company refreshes their database regularly by utilizing information from more than 250 other databases nationwide, so information is current, she said.

While questioning in jest whether Buxton had more information on citizens than the C.I.A., Councilman Dominic Farinha said he thought the program was well worth the investment.

Councilwoman Sheree Lustgarten agreed with Farinha but cautioned on spending outside of the current budget.

“Its not in the current budget,” she said. “But I think its something we need in the next budget.”

Nick Rappley can be reached at 892-6187, ext. 31 or nick@pattersonirrigator.com.

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