Walmart not to sponsor this year’s Apricot Fiesta
by Jonathan Partridge | Patterson Irrigator
Apr 28, 2011 | 5421 views | 33 33 comments | 95 95 recommendations | email to a friend | print
Walmart representatives had a large presence during last year's Apricot Fiesta, sponsoring the event and providing an information and support booth for the future store. The retailer has decided not to support the Apricot Fiesta this year, though officials say they hope to sponsor the event when the Patterson store opens.--photo by Elias Funez/Patterson Irrigator
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Walmart’s presence as a sponsor was unmistakable at last year’s Patterson Apricot Fiesta, with a prominent booth at the event and personnel on hand to recruit support before city leaders considered a bid for a local store.

But less than six months after the retail giant gained approval to build a super center in Patterson amid promises of future community involvement, organizers of Patterson’s annual celebration learned the retailer will not provide money for this year’s event.

While a few other 2010 sponsors opted not to participate in 2011, the loss of Walmart was the biggest hit to the fiesta this year, constituting a $2,000 loss, Apricot Fiesta Secretary Marilyn Hoobler said.

“It would have been icing on cake, so to speak, to keep Walmart this year,” Hoobler said. “When they are here and do have a presence, then hopefully they will hold up to their word.”

Walmart officials explained that they plan to participate more fully once the Patterson store is up and running in late 2012.

“We regret that we aren’t able to participate in the Apricot Fiesta this year,” company spokeswoman Amelia Neufeld said. “These are the types of community events we look forward to supporting in the future once our store is built.

“Our involvement last year was an opportunity to show the community that these are the types of events they can expect Walmart to be involved in once our store is completed. We remain steadfast in completing the store as soon as possible so we can begin establishing long-term partnerships such as these. ”

Construction on the 158,000-square-foot super center — the largest Walmart in Stanislaus County — is slated to break ground this fall on the southwest corner of Sperry and Ward avenues. Neufield said the company appreciated the support last year from more than 3,000 local residents, as well as the City Council and planning commission, which unanimously approved the store’s plans in the fall.

Councilwoman Annette Smith, who sat on the council when it approved the Walmart project, said she was disappointed to hear that the retailer would not take part in this year’s fiesta.

Few cities have given as warm a welcome to the retailer as the people of Patterson, she said. The store’s absence this year makes it appear as if the company’s display of support at the fiesta last year was a marketing ploy to get council votes for the project, rather than a true investment in the community, she said.

“I will say that (Walmart) did join the Chamber (of Commerce), so I don’t see the difference between them joining the chamber or participating in the city’s largest event,” she said. “You’re either invested in the community or you’re not.”

Smith said that even developer Gerry Kamilos — whose proposed PCCP West Park development for the Crows Landing Air Facility she has adamantly opposed in the past — has been a consistent Apricot Fiesta sponsor. Various corporations also sponsor the festivities, including CVS Pharmacy, which has a distribution center and a store in town, and W.W. Grainger Inc., which is building an 820,000-square-foot distribution center in west Patterson.

Hoobler compared the loss of Walmart this year to the loss of home development companies in the past that ceased to sponsor the event after they built projects and left town.

Though overall sponsorships for the Apricot Fiesta are about the same as last year, the difficult economy has created its share of challenges, she said.

“It takes lot more time and lot more effort to keep the numbers consistent with what they’ve been,” Hoobler said.

• Contact Jonathan Partridge at 892-6187 or jonathan@pattersonirrigator.com.

Comments
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PattersonObserver
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May 11, 2011
Who knows, maybe the people behind pushing this skatepark through have something planned for the other youths in town. Maybe something proportional in cost.

$750,000 for approximately 1% of the youth

$7,500,000 for the rest of the youth.

Not exactly proportional, but it would be fitting if they did think of the others once in a while.

But then, the other 99% aren't related to those that set the agenda and plan the budget.

MONEY$LAVE209
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May 11, 2011
One more thing regarding the skate park. Which genius made the decision to build it as opposed to say, funding/expanding the youth center? I'm just your average citizen and know nothing of running a city or making decisions of that magnitude, but from a person to dollar ratio, I would say more people could have benifitted if the money had been spent on something else. The swimming pool is a good example. I would say that a decent number of people enjoy that pool, justifying the cost. Can the same be said for other city projects? Can we get some of the city leaders to chime in with their thoughts? Dont worry, I'll wait...
PattersonObserver
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May 11, 2011
OOO- you are very correct and I apologize for tying that together.

I am still very confused as to how the skatepark became such a high priority in our current state of financial distress as well as our current state of very inadequate resources for our youth. Before even thinking about the skatepark, more should have been thought of for all the youth as well as funding for our very sad state of public safety.

I am not a fan of the police force being contracted out. The sheriff's department is doing all they can for us, but, in my opinion, it isn't nearly enough. Their hands have been tied by past leadership and we aren't giving them all they need to do the job right.

We need officers that are accountable to our city. We also need enough officers to bring the officer/citizen ratio close to what it should be. We aren't even close to any standard that gives the public a safe environment.

While Annette wasn't in power when the ratio got ignored, she has been in power long enough to have started working towards fixing it. She isn't alone in ignoring public safety.

OOO - If you have access to Annette, let her know that the public is sick and tired of the thugs and gangs running our streets and that before she spends any more money on pet projects, spend it on public safety first.

ObserverOfObservers
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May 11, 2011
I don't disagree with you for the most part PattersonObserver but there is a catch.

Why is it that everything gets put on Annette Smith?

Not once were they rubbing their hands together saying "Oh, with all these new homes we can have more police officers". No, they were rubbing their greedy little hands together saying "Oh, I get to build my son's skate park".

Annette Smith was not in office when these homes were planned, approved and when the process started on them. Correct me if I am wrong but didn't the first part of Walker Ranch start getting built in the early 2000s? Somewhere around 2003. If we are talking about The Villages project then yes she had her hand in it but as for the homes that are standing today, they were not planned, or built due to a vote from Annette Smith. So saying the greed from building homes to fund a Skate Park for a certain person's son is a little off base and ridiculous.
PattersonObserver
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May 10, 2011
The 3/4 Mil skatepark is only the tip of the iceberg of bad spending decisions in this community. Unfortunately, we citizens don't have much say in how our leaders spend (waste) our money.

A whole lot of money was spent on something that only a few will ever use.

The big point is that unfortunately, our city management seems to only count on sales tax for revenues. At least that is how it looks like they are thinking now.

Had they thought of making sure we had adequate police and fire each and every time they approved new homes, there wouldn't be a question where to get the money for public safety. That would have, as it should have, come first, before the waste. Before approving the homes.

Unfortunately, they didn't think that out before approving all the new growth and we, the citizens, are stuck with the results of their short sightedness. They were looking at the greedy side of growth, not the common sense side of it.

Not once were they rubbing their hands together saying "Oh, with all these new homes we can have more police officers". No, they were rubbing their greedy little hands together saying "Oh, I get to build my son's skate park".

In my recent travels down south, I spent some time in a community that grew like we did. They are going through financial issues right now too. But, they stuck to their guns with public safety during that growth and they aren't suffering there. They have a safe community with sufficient police to protect their citizens. They are tightening their belts in other ways, but not at the expense of public safety.

I wish our leaders would think of us and our safety.

MONEY$LAVE209
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May 10, 2011
I'm not deflecting anything. To be honest I have no clue how much I shop in Patterson compared to out of town. I don't keep track of that, nor will I. It's an inconvenience and like I said before, if the future of Patterson depends solely on my sales tax revenue then there are other issues to be addressed. I only pointed out the skate park because it was a large amount of money for so few people. Thanks for the info on city hall. The incompetents who decided to spend that kind of money should be hung out to dry. I would rather sit on the grass in the park and listen to a politician with my interests in mind than sit in a 5million dollar building listening to clueless baboons. It's easy to spend other peoples money I guess. Let's look at the bigger picture beyond sales tax revenue. How's that for being part of the solution? :D
ObserverOfObservers
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May 09, 2011
You are right! It is a free country. But don't deflect from the issue of this City having no sales tax revenue because individuals such as yourself who have the right to go elsewhere and DO go elsewhere by using the skate park as an example for not having funds. Buying items elsewhere is a problem and its a much bigger problem then a skate park. Perhaps we shouldn't have spent $5mil on a City Hall. I know for sure a skate park that costs $750K is much more useful then that Del Puerto Hotel lookalike. Spending money elsewhere is no better than the City spending money on frivolous things. I will say that the City doing that is a problem. But why be a part of the problem? Instead you could be part of the solution!

But you're right, it's all the skate park's fault for no one spending money in Patterson! ;-)
MONEY$LAVE209
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May 09, 2011
Yeah, it is pretty nice having money to spend. Managing my finances has paid off. Anyway, as far as the city suffering at the hands of out of town shoppers, chew on this: maybe i dont want to shop in town. Sometimes i might. But what if i want to visit family out of town? Why not stop by and visit and hit the grocery store on my way back to Patterson? Maybe i dont want to see all the same faces at the store that i see around town. Maybe i dont want to support a city that isnt going in the direction i would like. I say all that to say this. Its a free country. Shop wherever you like. If the future of our city depends solely on my shopping locally, then we have other (bigger) problems. Maybe the city cant "fork over" money for more cops. I am pretty sure the city has spent money on other frivolous things.

Patterson spending money ($750,000 theres 3/4 of a million Observer) on a skatepark = No new cops or firefighters for Patterson! LOL
buy_american
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May 05, 2011
Well moneyslave it's must be nice when you have to money to spend! You do that, spend the extra at Albertson's, why not just go to Sav-Mart????? As for the hords of people, we shop really early in the morning, like 6, or earlier if possible. Get in and get out! No rude families with their 10 kids destroying everything before I buy it. Will be nice when it's here I won't have to leave the house an hour early just to get there. Yeah!
ObserverOfObservers
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May 05, 2011
And that is an example of why Patterson is the way it is. Everything is high priced and there is nothing downtown that offers anything worthwhile to anyone. Keep driving elsewhere to spend your money and fund other cities like Turlock and Modesto so that THEY can hire more cops and firefighters and whomever else they need.

This is the problem now! Most of everyone travels elsewhere to purchase things they need. With Walmart, this can stop. Now I would prefer something other then Walmart going in but at some point we have to take what we can get and this City needs retail sales tax revenue. The City's public safety (police & fire) along with schools are funded almost entirely by Mello Roos funds. Mello Roos funds that are suppose to come from all these new homes that are completely vacant! The city must get sales tax revenue and get it as soon as they can. People complain on here about not having enough cops. Well the City can't just fork over the money to get more cops. It costs millions to add any personnel that would make a difference.

You spending money elsewhere = No new cops or firefighters for Patterson!
MONEY$LAVE209
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May 05, 2011
I would rather pay extra to shop at Albertsons and avoid the hordes of Wally World people...yuck. lol
buy_american
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May 04, 2011
Yeah! It’s kind of ironic. But you know, I have to live, eat and support a household. Everything in this town is way over priced, and that’s a fact. I buy very little here and only when I have to, as do most the people here I know. However I don’t own any foreign cars, but even though they are Fords and Chevy’s I’ll bet they have parts in them made over seas. I do my part at buying mostly American made items. But I do MOST of my weekly shopping at Wal-Mart. Why? Because you get the same items you get at Sav-Mart for half the cost, and again that’s a fact! So go find something else to poke fun at.

Cuellar.Sergio
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May 03, 2011
No you are not artjedi..it was just too funny and clearly contradictory that i had to leave it alone!
artjedi
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April 30, 2011
am i the only one that sees the irony of "buy_american" being in support of walmart?
nyetengale
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April 29, 2011
Patterson2010: I have lived here for over 11 years now and I intend to live many more.
Patterson2010
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April 29, 2011
Nyetengale,

Are you a Patterson native? How long have you lived in Patterson?
Cuellar.Sergio
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April 29, 2011
The picture is very bleak! Patterson has been and always will be home! So long as i have family there i will always be concerned with the well being of patterson! My nose is also stuck in Sacramento and on a statewide level as well, the policies i work on for education will ulitimately affect the entire education system of California..which includes patterson!

I never called my fellow pattersonites stupid! But disengaged i will say! When you have a blossoming gang problem, no infrastructure to support youth, Very little youth programing and a council who is feeding a devlopment team instead of meeting the true needs, something has to be said!

It would be nice to feel i didnt have to interject but when i have young relatives who have to grow up in Patterson, i want the best for their future as well as all those who live in Patterson. Sorry if disagreement that Wal-mart is bad for our community ruffles your feathers, but their actions do not speak very community oriented as they gave lip service too all last year!

Thanks again for the Soap box! Who ever you are?

:)
nyetengale
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April 29, 2011
Cuellar.Sergio: You don't live in Patterson eh? Why don't you take your soap-box somewhere else and leave the politics to the people who actually live here! Take the shoe leather line and go away with your ranting and raving...your ranting is not getting any raves here!!! Try sticking your nose in Sacramento's business and keep out of Patterson's. Contrary to your misguided belief, the people in Patterson are not stupid...WE DO KNOW WHAT WE ARE DOING AND WHAT WE WANT!!! Get the picture?
Cuellar.Sergio
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April 28, 2011
Lets hope that is not true Buy_American! But you are right..People need to voice those concerns and keep them accountable!
buy_american
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April 28, 2011
We can’t wait for Wal-Mart because it will be convenient for all and mostly it’s SUPPOSED to bring some additional jobs to Patterson. Granted it won’t pay well, but when you don’t have to drive it’s worth it and it’s a job! But they will probably do the same thing ALL the distribution centers have done and hire tons people who don’t even live here. We have these great opportunities right in our own back yards and they would rather hire from out of the area. Please don’t anyone go on and say, “It’s because there are not any experienced or skilled people here”, that’s not true, as I know many. I’m sure that Grainger will be no exception and hire tons of people out of the area. Just like what happened last week, Grainger had a job fair and NO ONE even knew about it that lived here.


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